In our idealised Xanadu, and where is it written in stone that we shouldn't be pursuing the highest of ideals, the surplus profits of labour, instead of being channelled towards research into improvements that aren't intrinsically necessary and advertising that subsequently tries to convince us that they are, that these surplus profit are instead directed towards the alleviation of our outstanding social problems. The general uplifting tide of good-feeling produced by such a more rational, humane...