The vicennalia monument is very incomplete. It points to a show of collegiality (which is also true of the Arch of Galerius, which is nevertheless more heavily packed with individualistic scenes despite being a tetrapylon), and it demonstrates senatorial concerns (it's a senatorial monument; a hypothetical Diocletianic arch is not necessarily a senatorial monument, regardless of its hypothetical final destination on the senatorial Arch of Constantine). The surviving Tetrarchic arch (albeit incomplete) that we have is the Arch of Galerius, a celebration of victory like a hypothetical celebration of the Margus, and so I'm not as inclined to put superior weight on the vicennalia monument. But regardless of who dedicates the monument or statue or speech, individuality remains in the picture. This isn't really a matter of individual monuments needing to exist, but monuments that include representations of individual achievement, which was very much in the Tetrarchic playbook (something that is increasingly being given attention on scholarship). For example, the surviving Panegyrici Latini focus more on Maximian or Constantius than collegiality. If the event being presented is unique to one of the Tetrarchs, one would expect a considerable amount of imagery focused on that ruler, as in the case of the panegyrics, or the Arras medallion, or the Arch of Galerius, where only three friezes acknowledge other emperors among the numerous friezes present. Plenty of individual scenes exist in the Nicomedia friezes. The Rome context is important, but available material is fragmentary (thus e.g. the Arcus Novus - although this was indeed dedicated to Diocletian, like the Baths). Collectivity wasn't ignored, but I think it's sometimes overemphasized. In other words, yeah it's a hypothesis that Diocletian was honoured with friezes honouring him as an individual victor over Carinus, but I'd also say that an unwavering predominance of collegiality also relies on incomplete evidence. Monuments would honour collectivity, but many would probably include individual-focused scenes as well. I must say that I also disagreed with the confidence with which they dismiss the Margus as an event of importance to Diocletian. It appears often in sources, even though Diocletian didn't have the level of influence on the historical record that the longer lasting Constantinian Dynasty had, and crucially we have no surviving panegyric to the emperor to whom it's directly relevant. While we might question whether Margus was still a hot topic in 303, I suspect it was indeed a legitimating event, considering how much Carinus was painted as a tyrant. That's one of the most irritating things about the Tetrarchic period, the lack of panegyrics to Diocletian.